A project aims to optimize the customer journey by presenting steps in the most intuitive order. Which practice is being applied?

• A. Design for Reuse
• B. Prefill as much data as possible
• C. Logical Structure and Sequence
• D. Divide Complex or Long Processes

Answer: (C)

Organizing steps in a logical, intuitive sequence helps the customer flow feel natural. When you lay out tasks in an order that matches how users think and work, it reduces confusion, speeds completion, and minimizes backtracking. This is exactly what focusing on a logical structure and sequence achieves: it builds a seamless journey where each step naturally leads to the next. Other options address reusing components, auto-filling data, or breaking a long process into parts, but they don’t directly address the order in which steps appear or the user’s mental model of the flow. By aligning the sequence with how users approach the task, you optimize the overall experience and effectiveness of the journey.